Personalization at Scale: Using AI to unlock the next phase of growth


AI and intelligent agents are reshaping retailers and consumer goods brands end to end.

Join Kathleen Mitford, Corporate Vice President of Industry Marketing at Microsoft, alongside Leo Griffin, GM of Retail & Consumer Goods Digital Strategy Group at Adobe, and Shekhar Gowda, Vice President of Global Marketing Technology at The Coca-Cola Company, as they share how they’re unlocking Return on Intelligence (ROI) with AI across the business. Walk away with clear actions you can take now to prepare for the next phase of growth.

  • Kathleen Mitford.
    • Corporate Vice President of Global Industry Marketing, Microsoft
  • Shekhar Gowda
    • Vice President of Global Marketing Technology, The Coca Cola Company
  • Leo Griffin
    • GM of Retail & Consumer Goods Digital Strategy Group, Adobe
Sunday, January 11
11:00am – 11:30am
Exhibitor Big Ideas Stage 4

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https://nrfbigshow.nrf.com/session/2688

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